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5 reasons to step beyond trading apps

·3-min read
Getty Images (Getty Images)

Trading apps might seem convenient, but they can be a high-risk investment option. If you’re a new investor looking to step into the world of crypto, the ‘gamification’ of high-speed trading platforms can put you in a vulnerable position.

The world’s leading cryptocurrency brokerage, Caleb & Brown, offers a great alternative to impersonal trading apps. When you open an account with them, you’re paired with a personal broker who will help guide your investment decisions. They’ll help you navigate the complexity of the markets, and reduce the risk of crypto through objective research and analysis, so that you can capitalise on this transformative asset class.

Here’s how Caleb & Brown can give you an edge in the crypto market:

1. Customised service

When you join Caleb & Brown, you’re matched with a dedicated broker. They take the time to understand you and your goals, and help you construct a portfolio that suits your needs. Their role is to help you stay informed and secure when it comes to your investments. Always happy to answer questions or help you shift your position, they’re only ever a phone call away.

The Caleb & Brown Portal means your account is accessible 24/7. The webapp allows you to view your holdings, track your portfolio performance, read the latest crypto news and contact your broker. This convenient tool means you can view your portfolio at your leisure, then put your trading in the trusted hands of Caleb & Brown brokers.

2. Personal security

When you want to buy, sell, or trade, all you need to do is contact your broker via email or the Caleb & Brown portal. Both of these create a paper trail which is much more secure than an app. In other words, simplicity equals safety. Your personal broker at Caleb & Brown always requires an extra human step before approving a withdrawal. This can be as simple as hopping on a video call or taking a selfie with a passport. These easy steps allow you to navigate the crypto space as safely as possible.

3. Industry-leading storage

Caleb & Brown has industry-leading cold storage solutions. They offer end-to-end custody, so take responsibility for all storage, giving you one less thing to think about. This includes secure off-site physical storage, which is done automatically when you complete a purchase. Plus, Caleb & Brown use battle-tested infrastructure, Fireblocks, which is the world's leading digital asset custody platform for institutions. They also offer insurance for any assets held by Fireblocks; a rare occurrence in the crypto world.

4. Reporting

Keeping track of your trades and what’s going on in the market is essential. At Caleb & Brown all your holding statements and historical trade summaries are available on request from your broker. Plus, regular insights into the market from the experienced team help you stay across the aspects you’re interested in.

5. Flat fees

At Caleb & Brown, fees are a percentage base of transactions. This means there’s one flat fee for buy, sell and swap orders, regardless of the asset or the complexity of the trade. There are no fees to talk to your broker, and no fees on spreads, deposits or withdrawals.

Caleb & Brown is trusted by 20,000 clients in more than 100 countries. To enquire about crypto investing with a personal broker visit or call 1800 849 149