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3 Black-owned hair care brands that are committed to using safe ingredients in their products

Jeanine Edwards
·3-min read

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Back in 2018, a study revealed many Black haircare products were filled with toxic ingredients. Additionally, among the harmful components, were parabens, which can disrupt a woman’s natural estrogen levels and phthalates, which can have dangerous effects on several internal organs.

Consequently, now armed with the shocking information, Black entrepreneurs committed themselves to do better — safe, clean products were, undoubtedly, long overdue for the Black community.

Now, shoppers have so many more options for choosing hair care products that don’t contain chemicals that can harm them. If you’re also looking to make the switch, here are three tried and tested Black-owned brands creating effective products while using natural ingredients.

1. Adwoa Beauty

Credit: Adwoa Beauty
Credit: Adwoa Beauty

Founded by Julian Addo, Adwoa Beauty is a gender-neutral beauty brand that creates clean products for multicultural hair textures. Adwoa Beauty meets the “Clean at Sephora” standards, and additionally, all of the brand’s products consistently receive positive reviews.

Of the Baomint

™

Deep Conditioning Treatment, one customer commented, “I use this deep conditioner every single week with a heat cap under the dryer for 20 minutes, [and it] works wonders! I have seen major health and growth in my hair with this line. This is the best product for natural hair, hands down!”

You can shop Adwoa Beauty directly from their website or at Sephora.

2. Briogeo

Credit: Briogeo
Credit: Briogeo

Armed with her grandmother’s classic “hair recipes,” Nancy Twine founded Briogeo with a commitment to clean, natural ingredients. The brand includes product lines that address common issues like itchy, flaky scalp and dry, damaged hair.

Women with curly hair really love the brand’s Curl Charisma line. “This is a great conditioner!” one shopped said about the Curl Charisma rice amino + shea curl defining conditioner. “In fact, I’ve subscribed to it so I can never run out. You need only a small amount, and it leaves the hair very soft. My curls are bouncy and defined (even when they’re naked) when I use this along with their curl charisma shampoo.”

You can shop Briogeo’s products on their website as well as at Sephora and Ulta.

3. Sienna Naturals

Credit: Sienna Naturals
Credit: Sienna Naturals

Inspired to create high-quality, natural products that hydrate and nourish textured hair, Hannah Diop started Sienna Naturals. The brand’s line includes everything from scalp treatments to shampoos and conditioners, all made with clean ingredients.

You can shop Sienna Naturals on their website and also at Blk + Grn.

If you enjoyed this story, check out the K-Beauty brand that wants to help you achieve your best complexion with fewer products.

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