Two of the biggest names in professional sports recovery tech are joining forces. Hyperice has formally acquired NormaTec, and the companies -- which have been collaborating since 2016 -- plan on pooling their experience and resources to further develop products that are already big in the pro sports world.
On the agenda for next year is the roll-out of "wellness pods," which the companies describe as a "physical experience which includes a full suite of Hyperice and NormaTec devices." These pods will be designed for all kinds of organizations -- not just professional sports groups -- that have a focus on health and wellness, and are expected to launch around the world at the end of 2022. The companies will also work together on a new body of scientific research exploring warm up, recovery and general physical health.