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UPDATE 1-Tesla cuts Full Self-Driving subscription prices in US, Canada

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April 12 (Reuters) - Elon Musk's Tesla said on Friday it has cut prices of its Full Self-Driving (FSD) subscriptions in the United States and Canada, as it seeks to drive adoption amid softening demand and price competition.

The subscriptions will be priced at $99 per month in the U.S. and C$99 ($71.88) in Canada, the electric vehicle maker said in a post on X.

Musk has long touted the FSD technology as a potential cash cow for the company, but has failed to keep his promise of a fully autonomous driving experience, amid stiff regulatory and legal scrutiny of Tesla's safety and marketing.

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The software, which Tesla says does not make its vehicles autonomous and requires active driver supervision, had earlier been offered at a subscription of $199 a month.

Last month, Tesla said it will give a one-month trial of the driver-assist technology to existing and new customers in the U.S. ($1 = 1.3772 Canadian dollars) (Reporting by Utkarsh Shetti in Bengaluru; Editing by Krishna Chandra Eluri)