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Amazon's Second Prime Day: Genius Move or Worrisome Indicator?

Amazon's Second Prime Day: Genius Move or Worrisome Indicator?

It's going to be Christmas in October for consumers after Amazon (NASDAQ: AMZN) announced it would be holding a second Prime Day event this year. Dubbed the Prime Early Access Sale, the e-commerce extravaganza will be held on Oct. 11 and Oct. 12. The event is ostensibly intended to fire up consumers who are reeling from inflation ahead of the holidays -- and also blunt the impact of similar sales events being held by Target (NYSE: TGT) and Walmart (NYSE: WMT).