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Better Buy-the-Dip Stock: Alphabet vs. The Trade Desk

Better Buy-the-Dip Stock: Alphabet vs. The Trade Desk

Earnings season can be a great time to scoop up shares of great stocks for the long term, especially when short-term traders sell off a stock based on a slight disappointment, either real or perceived. Alphabet is the parent company to Google, the world's dominant search engine, as well as an extensive third-party ad network, and YouTube, the largest internet streaming video platform. Meanwhile, the Trade Desk is the leading buy-side programmatic digital advertising platform.