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Sainsbury’s pricing helps sales but hinders merchandise margin

Matthew Vincent

When J Sainsbury boss Mike Coupe failed in his takeover of Asda, retail pundits had no shortage of advice for him. Instead, last September, Mr Coupe proposed a less drastic strategy: be better at selling groceries. Overall grocery sales increased by 0.4 per cent in the 15 weeks to January 4 — 90 basis