Microsoft calls on companies to adopt a facial recognition code of conduct

Over the summer, Microsoft President Brad Smith called for governments to take a closer look at how facial detection technology is being implemented across the globe. This week, he returned with a similar message — only this time the executive is calling out fellow technology purveyors to help address myriad issues around the technology before it becomes too pervasive. After all, facial recognition is already fairly ubiquitous on everything from Facebook to Apple Animojis.