Stock Split Watch: Is Booking Holdings Next?
Stock splits were all the rage on Wall Street last year, with companies like Alphabet, Amazon, and Shopify participating in the frenzy. As the stock market cooled off in the latter half of 2023, stock splits became quieter. Booking Holdings (NASDAQ: BKNG), the world's largest online travel agency, is one company that could benefit from a stock split, as it trades for roughly $2,650 per share.