To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. Ron Gross: You could theoretically rest on your laurels, but if you do that for too long, then you run the risk of losing that monopolistic power. You probably won't lose it if you are a regulated monopoly or a legal monopoly, like a utility, but you could lose it if you're the dominant player in search, and you stopped innovating and ChatGPT isn't even on your radar for example.