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SmileDirectClub's former CEO is back with a new dental startup called Tend

Connie Loizos
SmileDirectClub's former CEO is back with a new dental startup called Tend

A growing number of newer dental brands has been attracting money from venture investors who are still kicking themselves for missing runaway hits. Most notable among these breakout companies is newly public SmileDirectClub, which sells teeth-straightening products directly to consumers and is beloved by analysts, even though its shares have slipped since its September IPO.