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The 1 Thing Boston Beer Didn't Want to Happen Just Happened

·4-min read
The 1 Thing Boston Beer Didn't Want to Happen Just Happened
In this article:
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Investors were warned Boston Beer (NYSE: SAM) was the stock that had the most to lose if the hard seltzer market had peaked. Boston Beer thought it was just the result of running into an "S-curve" of comparables, since last year there was a large stock up in seltzer due to the lockdowns brought on by the pandemic.

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