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GDPR adtech complaints keep stacking up in Europe

Natasha Lomas
GDPR adtech complaints keep stacking up in Europe

It's a year since Europe's General Data Protection Regulation (GDPR) came into force and leaky adtech is now facing privacy complaints in four more European Union markets. This ups the tally to seven markets where data protection authorities have been urged to investigate a core function of behavioral advertising. The latest clutch of GDPR complaints aimed at the real-time bidding (RTB) system have been filed in Belgium, Luxembourg, the Netherlands and Spain.

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