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Chicken al Pastor, Anyone? Brian Niccol Found the Right Growth Recipe for Chipotle.

Chicken al Pastor, Anyone? Brian Niccol Found the Right Growth Recipe for Chipotle.

CEO Brian Niccol has cultivated Chipotle Mexican Grill reputation for fresh, healthy fare, deftly moving the fast-casual restaurant chain beyond the food-contamination concerns that dogged it before his arrival in 2018. New store openings, a growing customer-loyalty program, and the timely launch of “Chipotlanes,” or mobile-order pickup lanes, during the Covid-19 pandemic have led to a surge in profits and new highs for the stock. High quality and efficient service have kept customers coming to Chipotle, even as other restaurants have struggled.