Coca-Cola's COVID-19 Conundrum in 1 Handy Chart
Coke's management offered a detailed plan for managing through the COVID-19 pandemic, supported by one simple but telling chart. Coca-Cola's case volume fell 16% year over year. The concepts on display here are simple enough: Heavy lockdowns hurt Coca-Cola's sales more, especially in markets where a lot of the company's sales are poured through soda fountains.