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GM is transforming Cadillac into an electric brand

Kirsten Korosec
GM is transforming Cadillac into an electric brand

General Motors is turning Cadillac into its lead electric vehicle brand in a bid to compete against Tesla as well as a host of other automakers bringing EVs onto the market. Plans are already underway to introduce the first model from the company's new battery electric vehicle architecture, GM said Friday during an investor meeting. GM said this new BEV architecture will be the foundation for an advanced family of "profitable EVs," a  word choice  likely meant to express the automaker's conviction to offer up true competition in the EV world, which has been dominated by Tesla on the luxury side and Nissan in terms of pure volume sales.