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Why Booking Holdings Stock Popped Today

Rich Smith, The Motley Fool
·2-min read
Why Booking Holdings Stock Popped Today

Shares of travel-reservations specialist Booking Holdings (NASDAQ: BKNG) popped in Thursday trading, rising 5.9% through 3 p.m. ET. You might not think that the middle of a new wave of COVID-19 infections is the best time to initiate coverage of a travel stock like Booking Holdings -- but apparently UBS disagrees. As UBS explained, Booking Holdings is literally its "favorite name in travel," and the analyst sees the company growing its earnings before interest, taxes, depreciation, and amortization (EBITDA) margin by as much as 4 full percentage points in 2023 as the company sells more reservations directly to customers.

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