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This Latest Move by Apple Should Have The Trade Desk Shaking in Its Boots

Danny Vena, The Motley Fool
·4-min read

There's little question that The Trade Desk (NASDAQ: TTD) is the industry-leading incumbent in programmatic advertising. The company upended the status quo by pulling back the curtain on digital advertising, developing transparent pricing that made it the first choice among ad agencies and individual advertisers alike. In doing so, The Trade Desk carved out a lucrative niche for itself in the ad-tech space, one that seemed unassailable -- until now.

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