Why Boston Beer Jumped 26.9% in April

Shares of Boston Beer (NYSE: SAM) jumped 26.9% higher in April, according to data from S&P Global Market Intelligence. Although beer consumption remains in a secular decline and may forever be altered by the coronavirus pandemic, Boston Beer has proved resilient by paying attention to what consumers want to drink and producing the second biggest hard seltzer brand, Truly. As bars and restaurants were among the first businesses ordered closed to help contain the outbreak, Boston Beer saw demand switch away from kegs, which it's mostly able to produce in-house, and toward cans, which it mostly outsources.