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These days, Apple is content to follow trends, not set them

These days, Apple is content to follow trends, not set them

Watching this week's Apple event gave me a sense of deja vu. With every new feature the iPhone maker announced, I felt like shouting something along the lines of, " The Simpsons already did it!" It felt as if everything Apple was doing was a riff on something another company had tried and tested before. Sure, Apple might be taking what others did and (possibly) making it better (maybe). But the company is also letting others take risks and innovate in its place, particularly when it comes to photography -- an area where it used to shine.