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Better Adtech Stock: The Trade Desk vs. PubMatic

Better Adtech Stock: The Trade Desk vs. PubMatic

Digital advertising encompasses mobile ads, connected television (CTV), video, search, and more. The Trade Desk (NASDAQ: TTD) operates on the demand side of the equation, working with advertisers and their agencies. PubMatic (NASDAQ: PUBM) occupies the sell side, working with publishers and developers.