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Kmart, Big W, Target: The 'naughty' shops to avoid this Black Friday

Kmart and Target stores in Australia. Black Friday shopping concept.
Kmart and Target made the "naughty" list this year. (Source: Getty)

Retailers have been named and shamed for failing to be transparent about where their clothing is made and how much their workers are being paid.

Oxfam’s annual Naughty or Nice List asked brands to commit to calculating a “wage gap analysis” between their workers’ current wages and the living wage.

Lorna Jane was named the “nicest” brand, while Zara and Jeanswest were named the “naughtiest”.

According to Oxfam, a living wage means workers earn enough money to cover basic essentials for their family, including nutritious food, housing and health care, plus some discretionary funds and money for emergencies.

“The women making our clothes often work 12 hours or more per day, but because they make as little as 58 cents an hour, they can’t afford decent housing, food or health care – let alone put aside savings for a rainy day,” Oxfam Australia chief executive Lyn Morgain said.

While shoppers are increasingly conscious about the environmental impacts of fast fashion, Morgain said the human impacts were less visible and urged Aussies to check the list before doing their Black Friday shopping.

“Shoppers have real power to encourage their favourite brands to do the right thing,” Morgain said.

“Naughty or nice” brands

To get onto the nice list, brands had to make a commitment to conduct a wage gap analysis. The nicest brands were the ones that published their results.

Naughty brands were those that hadn't made a wage gap analysis commitment or failed to meet other criteria from previous years of the What She Makes campaign. The naughtiest brands failed to keep up with almost all commitments.

The following brands made the naughty list:

  • Jeanswest

  • Zara

  • Modibodi

  • Uniqlo

  • Target

  • Peter Alexander

  • Kmart

  • Just Jeans

  • Jay Jays

  • Big W

  • Best and Less

  • H&M

While these brands made the list nice:

  • Lorna Jane

  • Dangerfield

  • Gorman

  • Bonds

  • City Chic

  • Cotton On

  • Country Road

  • David Jones

  • Forever New

  • Katies

  • Myer

  • Millers

  • Rivers

  • Noni B

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