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8 pieces to help you nail the ‘coastal cowgirl’ trend that’s taking off on TikTok
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Straw Cowboy Hat
Joleen Open-Knit Flyaway Cardigan
Dingo Primrose Western Boots
Golden Evening Half Slip
Rosalie Linen Top
Oversized Boyfriend Pocket Shirt
Daisy Crochet Tank Top
Madison Midi Skirt
TikTok is the origin of countless fashion trends, popularizing everything from cowgirl chic style to the coastal grandma aesthetic. Now, those two much-loved styles are coming together in an oddly specific mega-trend for the masses: Coastal cowgirl. Sure, the term “coastal cowgirl” may make little sense when you really think about it — but the curated look is guaranteed to win you over.
Coastal cowgirl style centers around Western-inspired pieces in beachy pastel hues and breezy fabrics. And don’t forget the ditsy floral, lace, light wash denim and grandma-inspired crochet for good measure. The aesthetic is all about looking like an unapologetic country girl who moved to California a few years ago and embodies both carefree vibes.
Regardless of the paradox of the “coastal cowgirl” moniker, you’ll see this TikTok-approved style everywhere this spring and summer. Pieces that fit the popularized aesthetic — like maxi-length denim skirts, crochet tops and straw cowboy hats — are already selling out at retailers like Urban Outfitters, ASOS, Nordstrom and, the holy grail, Free People. But plenty of coastal cowgirl-appropriate pieces are out there to help upgrade your warm-weather wardrobe.
To stay ahead of the curve, try the trend for yourself. Check out these eight essential pieces that will help you easily nail the “coastal cowgirl” aesthetic — lasso not included.
A cowboy hat is a must for any cowgirl. But a coastal cowgirl prefers her go-to hat made of natural beach-inspired materials. This relaxed straw cowboy hat is perfect for days in the sun — and for hitting all your style marks.
The crochet trend isn’t going anywhere — and, yes, it’s very applicable to coastal cowgirl style. This breezy flyaway cardigan features loose crochet in a neutral and natural yarn you can wear over a swimsuit or with jeans and boots.
Pastel hues and floral embroidery make these Western-style boots the perfect mix of coastal chic and country cute. These boots are available in a whopping 18 colors, so good luck choosing just one pair.
Breezy and romantic, this half-slip lace skirt is full of movement and texture. Lace (especially in natural colors) will always be a cowgirl staple, and this skirt’s layered handkerchief hem adds an effortless country vibe to any outfit.
Ditsy floral is a coastal cowgirl necessity. With a lace detail and a tie front, this linen top is the perfect combination of beachy and country. Pair it with light-wash denim to really hone in on the vibe.
Plaid flannel is a quintessential Western staple. You probably are used to seeing flannel in bold colors—ruby red, deep blue, pitch black and chocolate brown galore. To give the essential button-down a coastal cowgirl spin, hunt for a tan, light pink or light blue version. It’s perfect to throw over any outfit when you need a little warmth on chilly summer nights.
Crochet granny squares in light colors make this standout tank the perfect coastal cowgirl piece. You can just imagine a matching blanket on a ranch couch or covering the sand on a particularly Instagrammable beach day.
Light-wash denim skirts in midi and long lengths are back from a lengthy fashion hiatus, partly due to the coastal cowgirl style. This option from Free People has statement stitching and front pockets to give it an extra Western-chic feel.
If you liked this story, check out this $30 Amazon dress that’s an exact designer dupe.
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