Tourism Australia says South Australia has an edge in building a tourism industry based around food and wine.
More than 300 tourism operators are meeting in Adelaide to discuss ways of boost international visitor numbers.
Tourism Australia corporate affairs manager Simon Westaway says a growing number of international travellers are looking for top food and wine destinations and SA should capitalise on the trend.
"In many ways you've got the building blocks there, it's about being very clear about what the offering is and perhaps it is about picking some winners," he said.
"It's also really showing how a food and wine experience can be integrated in terms of a visitor being able to travel around and through South Australia so they're getting those different experiences." Mr Westaway said tourists were looking for destinations that offered new taste experiences.
"Tourism Australia's message is keep on doing what you're doing but what's important is to really think about the offering and to think about those millions of visitors from outside Australia who are looking at food tourism and wine tourism in a much stronger light these days and making sure Australia is right up in terms of future choice," he said.