Fifty years ago this weekend iconic movie star Marilyn Monroe succumbed to a drug overdose at the height of her career.
But the spirit of the quintessential blonde bombshell lives on through her legion of devoted fans from around the world who will this weekend gather to pay tribute to the sex symbol.
Australians were among 200 Monroe fans who attended the Immortal Marilyn Pool Party at the Hollywood Orchid Suites hotel, just two blocks away from Hollywood Boulevard, last week.
Fans around the world will honour Monroe's memory at several events today, including a banquet at the 20th Century Fox studios and a memorial service at a Los Angeles Presbyterian church.
At the pool party, women dressed like extras from the 1960s hit show Mad Men, wore bright red lipstick and dangled long cigarettes from their fingers.
Guests included Ernesto Galindez, who claims to have the largest collection of Marilyn memorabilia in his native Venezuela.
His trove comprises checks and other documents signed by the diva and, as he claims, all of the magazine covers featuring the star.
Freelance writer Leslee Kasperozoicz, 34, said she attributes the enduring interest in Marilyn's life to the fact that the star was able to blend the beauty and fickle behaviour of a diva with a heavy dose of vulnerability.
One of the event stars was a Marilyn impersonator from the Netherlands who attracted a crowd of adoring fans.
Decked out in a single-piece light blue swimsuit, she flashed sultry smiles in a perfect Marilyn imitation.
Another Marilyn impersonator - or "tribute artist" as they like to be known - wore a green velvet dress, a replica of the gown the star sported in 1954 film River of No Return and performed a rendition of I'm Gonna File My Claim, which Monroe sang in the movie.