The owners of a West Hobart bottle shop are considering their options after receiving a letter from a local supermarket asking it to change its name.
The Hill Street Grocer has asked Hill Street Fine Wines not to use the words "Hill Street" in its name because it infringes a registered trademark.
The independent supermarket claims customers are confused by the bottle shop using "Hill Street" in its name.
But the bottle shop's owner Pam Frankcombe says the request is ridiculous.
"We had a nice new bottleshop, we decided to go with the address because it is in Hill Street," she said,.
"I'm not a believer of someone being in control of something of this nature, I mean I don't know anyone that've thought we were connected with the Hill Street Grocers." Shop owner Nick Nikataras says the business was given approval 12 years ago to register the name "Hill Street", giving it national rights.
"In order to register a trademark it's a very long process that you need to go through with an organisation called IP Australia which is governed by the Trade Practices Act," he said.
"We wanted, as the goodwill of the business grew we thought that it would be appropriate to protect or register that name." Mr Nikataras says it has been a trying time for the business.
"Even today we still get supplier invoices from the different stores," he said.
"We have customers going in, we've been told you've opened up, you've extended your wine section, we see that you have a new bottleshop up the road or you've got an express version of Hill Street which is now up the road which is causing an enormous amount of confusion." Two other businesses in the street have been asked to change their names.