A $6 million marketing deal has been struck between Tourism Australia and Etihad Airways for the next three years.
The Abu Dhabi-based airline says the agreement will target visitors from the Middle East, United Kingdom and Europe.
Etihad is the latest airline to join forces with the peak tourism body, after Qantas ended its partnership with Tourism Australia last month citing conflicts with the body's chairman Geoff Dixon, a former Qantas chief executive.
Late last week Virgin Australia doubled its marketing alliance with Tourism Australia to $12 million over three years.
Virgin Australia and Etihad have a code sharing deal, and the United Arab Emirates-owned airline has a 9 per cent stake in the Australian carrier.