Domino's Pizza is making more dough despite fewer people eating fast food.
The Australian pizza maker on Wednesday served up a $12.6 million half-year net profit after tax, up 23 per cent on the corresponding period last year.
Domino's chief executive Don Meij said despite difficult economic conditions, local and overseas customers were buying Domino's pizza in large numbers.
"It is true that we are breaking from the mould of what is happening around us," Mr Meij told AAP on Wednesday.
"We know that the fast food sector is struggling at the moment but like anything, if you define a unique value proposition for the customers, they are still going to buy."
He said Domino's hadn't resorted to discounting during tough economic conditions.
The company has instead concentrated on improving the quality of its toppings and offering healthier options, he said.
Mr Meij expects half of the company's revenue to come from online sales within the next six months.
Currently, a one-third slice of the online sales are made through mobile phone apps.
"This has been an ongoing trend where we get a higher spend from the customer (ordering digitally)," he said.
"We have less telephone calls coming to our stores, we have less mistakes, because you took your own order and the customer is more loyal as we collect more data about them."
He said social media was also becoming a bigger focus for Domino's.
"On Facebook, we have more than 410,000 fans, making us the biggest Australian quick service restaurant using the social platform to connect with our customers on a daily basis," he said.
Morningstar analyst Nathan Zaia said the result showed that double-digit growth was becoming the norm for Domino's Pizza.
"It was business as usual during the half, with Domino's continuing to drive growth through product innovation, improved quality, investment in online platforms and cross-selling of additional food products," Mr Zaia said.
"(Its) digital platforms remain the market standard, with the most popular pizza chain website by visits in Australia, significant mobile orders and increasing exposure on social networking sites."
Mr Meij said the company was confident of continuing strong momentum across operations in Australia, New Zealand and Europe.
"Despite some foreseeable labour and economy challenges, we are confident of delivering strong same store sales for the rest of the year," he said.
"We are, therefore, upgrading our (earnings and profit) growth for the 2012 full year to be in the region of 20 per cent."
Domino's will pay shareholders an interim, fully-franked, dividend of 13 cents per share, up 25 per cent on the dividend paid in the corresponding period last year.
The company's shares rose 46 cents, or 6.35 per cent, to $7.70 on Wednesday.
