The number of Australians in financial distress is rising, according to counsellors who are left trying to save those in trouble.Financial Counselling Australia (FCA) says there are now 2.5 million Australians facing financial difficulty.The organisation has told the ABC's 7.30 program a huge new industry is emerging seeking to profit from these people.There is big money to be made by such entrepreneurs, leaving many to question the ethics of their business model.Early last year, ads for a debt management service called MyBudget caught the attention of Krystal Laffin in Renmark, South Australia.A single mother-of-two, at the time she was struggling with repayments and at her wit's end."I had people on my doorstep ready to take my car away and my home loan was in default," Ms Laffin said."That's what drew me towards MyBudget, I was trying to handle it by myself plus handle two jobs and all. So I just thought, why not give it a try?" MyBudget has made its founder Tammy May rich. She offers to help those in financial distress by managing their income and debt repayments.The company deducts what Ms May describes as "small fees": an admin fee of around $2,000 a year, plus a significant establishment fee."It can be anything from $600 to $1,500," Ms May told 7.30."We don't have clients come to us and say they feel as though our fees are hindering them financially.